A Few Things that You Need to Know About Paul Marciano
In case you are not aware, Paul Marciano is one American entrepreneur who is really popular for his role being one of the creators or founders of Guess Jeans. But the name has come up in the news since he got accused of improper behavior by Kate Upton that has caused an immediate impact on his corporation. These are some facts that you must know about Paul Marciano.
Paul Marciano was born in Debdou town, such can be found in what is known the Oriental region of Morocco. This town is quite interesting as such was considered as the center of learning for those Moroccan Jews and such also exported rabbis to the other Moroccan Jewish communities in the 19th century and also at the start of the 20th century. It is not anymore the case since a lot of the Moroccan Jewish population has spread out in the local towns when the French Protectorate was established.
Eventually, Paul Marciano moved to the US with his family. He made Guess Jeans along with his other three brothers. . At first, Marciano served as the one in charge of public relations and also in marketing for the corporation. He then had the positions of both CEO and President but then he stepped down as CEO to become the Executive Chairman of the corporation. Marciano is presently the chief creative officer.
It was in 1981 that Guess was formed by the Marciano brothers who left south of France to have their American dream come true. This brand was inspired by the European influence and it was the Marciano brothers who redefined denim. You should know that the first design they made was such slim-fitting stonewashed denim. The first department store which welcomed the brand was Bloomingdale and they ordered two dozens of such pair of jeans. In only a few hours, such were sold quite fast. This was the start of the success story of the brand.
Marciano’s black-and-white ads have won several Clio awards. At first, such was run by the four Marciano brothers and the company now has extension lines which are G by Guess and Marciano which are handled by Paul and also Maurice.
Now, Guess has become a brand representing adventurous lifestyle, sexiness and youth. Guess has invited people to really dream through their advertising campaigns which transformed those faces which are not familiar into popular models. The company, in 2004, expanded to a retail concept and this was known as Marciano and such is about modern collection. The brand gives a fashion-forward collection for the fashionable men and women. It cannot be denied that Guess has become now a global lifestyle brand.